Freni Ricerche di Marketing updated its Privacy Policy to comply with new General Data Protection Regulation (GDPR) 679/16 which took effect on May 25 2018.

This update involved the transparency into the data we collect and how we use and share them, our tracking technologies and the measures we took to keep them safe.


Data Controller and DPO:

Data Controller is Freni Ricerche di Marketing S.a.s. with registered office in  Via della Villa Demidoff 27, 50127 Firenze, Italy (“Controller”)

The Data Protection Officer (“DPO”) can be contacted at:


Data communication and access 

Core business of our company is carrying out ad hoc market researches. When evaluating respondents’ answers to our surveys, we collect the responses anonymously, we do not store any personal data; answers are collected and shown as frequencies and percentages to get statistics to be then analyzed, in order to provide a response to the research objectives.

The user’s data can be communicated and processed by:

–          legitimate recipients identified from time to time by the applicable laws

–          our staff members who require processing the data for performing their job duties

–          natural and/or legal persons, public and/or private so far as the communication is necessary or functional for performing our business, for the purpose and in the manner described above


Purposes of data processing

By submitting any information about you within our website, you consent to its use as set out in this Privacy Policy. By filling in forms and applications on our website, uploading content to this website and or by corresponding with us by phone, e-mail or otherwise, You may give us information about you. The information you give us may include your name, address, e-mail address and phone number. By providing such personally identifiable information, you consent to its collection. We will use this information to process any inquiries raised by you and other communications initiated by you in relation to your contact with Freni Ricerche di Marketing and any services provided by Freni Ricerche di Marketing. You can change your mind at any time by emailing to or by contacting the DPO at . We will treat your information with respect.


Personal data’s security and quality

–          We undertake to ensure security of the user’s personal data and to comply with provisions on security provided by law to avoid data loss, illegitimate or unlawful uses of data or unauthorized access to data.

–          Informatics systems and programs used by Freni Ricerche di Marketing S.a.s. are set up for reducing as much as possible the use of personal and identifying data. Such data are processed only to the extent required to achieve the purposes indicated in this Policy.

–          Personal data are stored on secure servers located on premises with protected and controlled access


Our social media accounts contain tracking technologies owned and operated by third parties. We use technologies as Google Analytics, to analyze traffic and for analytics purposes.

Sometimes, we use MailChimp as our emailing automation platform. So, the information you provide could be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.

Data subject rights

By contacting the Controller at users can, at any time, exercise the rights pursuant to Articles 15-22 of the GDPR such as, for example, in the cases provided by the GDPR, request the restriction of their processing, their erasure, oppose to direct contact activities (including limited to some mediums of communication), or may withdraw their consent at any time.